This summer, I read 365 Thanks Yous, and I was inspired by the story. I think later in the year, I’ll work into writing thank yous for people in my life, but I’m starting with an easier project.
Over the next 4 weeks, I’m going to write to 20 companies whose products I love and use frequently. I’ll either e-mail them a thank you or tweet them one. And then I’ll sit back and see what happens.
I’m guessing that most companies won’t respond or will reply with a thank you in return. I’m guessing a few others will reach out in some other way.
What do you think. Have you thanked companies before? What happened as a result?

We did that for companies that supported us when we deployed to Bosnia when I was in the Army. For example, we sent letters to Coke thanking them for supplying our mess halls. I was stunned at the response. We got so much stuff from them that we had a lot of things to hand out to kids and locals when we were on patrols. They appreciate appreciative customers.
Another thing I like to do is to call restaurant managers and tell them that we received particularly excellent service from a member of the waitstaff. I can tell that the GM is just waiting for another customer to yell at the phone when I say “I promise…this is a *good* call!” Managers rarely hear the good side of the experience at their establishments; they almost always hear about the bad side.
That’s great. I think you’re right, that most companies don’t hear thank you enough!
This is a great idea. I think I might steal the idea and do the same thing.
Feel free and let me know how it goes!