1b8fd622872c4f4babf9268c822dd0efIn today’s world, due to recessions and economic instabilities, people who have been working at the same company for years lose their jobs and have to look for other ones. But if you haven’t participated in job hunting for a long time, simply looking through employment postings and using the same techniques you used before will not help you succeed.  Plus the field has changed dramatically over the past few years.

Here are some things you should know as a job hunter.

Google has replaced the traditional résumés. Most recruiters today prefer looking through LinkedIn profiles and Google when searching for talents instead of paying for job-board databases. Some companies are mandating that every application they get goes through a Google screening process. This means the first page of the Google results about you matter a lot, so make sure nothing comes out when your name is typed into the search.

Summary of your work history is enough. Everyone knows that hiring managers don’t have much time to spend on your résumé, and they scan them very briefly, spending about 30 seconds on each. Use your LinkedIn profile to create a short summary.

Social proof is a must. This includes the endorsements, testimonials and recommendations of your abilities. The most costly mistake the HR can make is hiring the wrong person for the job; some say that the worker who leaves the job within three months of being hired costs the company more than a person’s salary for 12 months. And in terms of today’s economy being tight, you surely understand why managers are so aware of the risk.

Résumés and cover letters are not received on paper. Most companies receive résumés via an email and application system, and they read them from screen. That is why you should format your job-search documents so that they are easy to screen-scan.

Relationships come first, and résumés come second. If the introduction to a potential employer happens online, your profile offers much more than your résumé, and you are often asked to send one after you’re introduced. Thus, shift your priorities to meeting new people rather than polishing your résumé.

Employers care only about what they want. A couple years ago all job applications were focused on the seeker’s needs, but now your cover letter and résumé should speak about what you as an employee can bring to the company.

Have you created a LinkedIn profile?  Do you keep it up?

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